ECS5 & Kitchen Stuff Plus
Archive for April, 2022
Vending Sense Improves Micro Marketing Displays and Automates Printing Process with ECS5
Vending Sense is a provider of vending machines and a consultant for businesses that want to add refreshments to their work environment. Recently, Vending Sense expanded their business model into micro markets that they manage and maintain in workplaces throughout the UK. Micro markets are retail food markets that are unattended and include food and beverages stocked in open shelves, coolers, and freezers that consumers can buy at a self-checkout kiosk.
ECS5 allows Vending Sense to upload product pricing, features and imagery for each product and automate the creation of their price labels in a matter of seconds
Vending Sense stocks around 300 products in each micro market. The pricing of these products may differ in each location which made the manual process of creating pricing labels for their shelves, coolers, and freezers very time-consuming. As their micro markets became popular and they began opening more of them, they decided to review their options to find a more efficient solution to automate their pricing label creation. Their search for a new solution led them to ECS Global.
As soon as Vending Sense was introduced to ECS5, they knew it would be the perfect solution to automate their pricing label creation. ECS configured a system that met their requirements, and it took less than three weeks to have a live solution in place.
With ECS5, Vending Sense can upload the data and pricing for each product into the system and automate the creation of their price labels in a matter of seconds. The ECS design team worked with Vending Sense to create signage templates that are managed and maintained by ECS. Vending Sense can include more information, including product features and product imagery, on their signage.
Sam Marra, Director at Vending Sense said “The onboarding process at ECS has been great. ECS5 has saved us hours of manual work and provided a solution where it’s easy to update signage, which is key in the current climate”.
With ECS5, businesses can manage their communication channels with one solution using one intuitive design suite and one instance of data and logic. This is much more efficient than the most prevalent solution of using multiple individual systems that are not connected to each other which makes it more difficult to be consistent with your messaging and branding.
Derek Buchanan, Chief Executive Officer at ECS Global Inc, said “We have been delighted to work with Vending Sense on this project in such an innovative area of the retail market and we look forward to working together as Vending Sense expand their business over the coming months”.
For more information, contact ECS Global today!
High Tech Solutions for Low and Medium Tech Store Signage Displays
ECS5 allows your business to simplify the management process of all your signage across multiple locations, giving you more time to focus on your business strategy
When you walk into a store, you may not notice it immediately, but signage is everywhere. It entices, informs, and convinces, all while maintaining consistent branding. There is a consistent design and delivery the supports the brand image while informing the consumer about the product. You may not notice the signage when it’s done right, but you will notice when it’s done wrong, whether in a supermarket or local boutique. If you walked into a supermarket and saw handwritten prices on pieces of paper on the shelves, you would leave without buying anything. You just never get past bad signage.
Signage within retail stores is a highly effective form of marketing when it is done right. There are often several types of signage used in stores to convey important information to the customers including prices, special offers, and more. All signage within a store must be accurate and consistent, but it can be difficult to update the signage when something changes quickly. In most cases, businesses are using several different systems for their signage, including one for print signage, one for digital signage, and one for video content, etc., none of which are connected. Making an update is a time-consuming process when using multiple systems. However, it doesn’t have to be this way. You can integrate all of your signage into one easy to use solution.
React quickly to seasonal and competitive changes across your high-tech digital and low-tech traditional signage seamlessly with the ECS5 media suite
Simplify the Management of Your Store Signage
It is not easy for marketing teams to maintain consistent signage across multiple locations. Add video displays to the mix and the effort of managing and deploying consistent signage becomes a complex problem. That’s where vendors such as ECS Global come in. According to Nucleus Research, ECS customers gained ROI in two areas. The first is the ability of ECS customers to simplify the management of their signage effort, allowing them to spend more time managing the strategy than the process.
React Quickly to Changes Needed in Your Signage
The other major benefit is the capability of marketing teams to react quickly to opportunities. It takes a centralized marketing tool to coordinate electronic signage, shelf signage, and video content. Most electronic signage vendors have production tools for managing video content but integrating the content with the other signage in the store becomes a manual chasm across multiple applications. It’s easy to see how the perceptible barrier limits marketing and sales opportunities.
Signage may not always be high-tech, but it has a major impact on sales. Integrating your signage into one easy solution will ensure consistent branding and messaging and allow you to instantly make real time updates from one place across multiple locations. Managing signage in a consistent and coordinated way can make a real difference to a retailer’s often slim bottom line and increase ROI.
Learn more about the ECS5 media suite today by contacting ECS Global.
The Warehouse
The Warehouse
