In-store signage has always been an important channel for customer communications as it informs customers about pricing, sales, and promotions.  Impactful signage can motivate customers to put more items in their carts, leading directly to higher revenue.  When used effectively, signage can bring a great return on investment (ROI).

It is beneficial for retail stores to use a blend of print and digital signage as colorful print signage can be very effective at enticing customers to purchase more items.  However, digital signage has become much more prominent in many retail settings because of the ability to create and implement multimedia displays that include high resolution images, animations, and videos.  These displays can also be updated and changed almost instantly, preventing them from going out of date.

ECS Global is introducing a new technology that is integrated with ECS5 and results in a quick ROI for retail businesses.  This new technology involves the use of horizontal LCD video screens and shelf-edge digital video rails that can be used to display your product data within aisles and on gondola ends, to grab customer attention.  The ease with which these digital displays can be created and implemented and their ability to catch the eyes of customers can bring a high ROI in just weeks.

Often, the return on investment for media installations has a very quick return on investment.  These bays already have paper and cardboard advertising that is expensive to produce and inflexible to change, often with bays being changed a few times per year.   Changing this for a digital solution gives immediate flexibility to update promotions as often as desired, this can even be within the same day in places such as travel stores where advertising messages can be tailored to different demographics at different times of the day.   In addition, the video capabilities have an attractive advertising premium where advertising space can be sold to vendors.  ECS is also capable of using sensors to monitor how many customers view a display along with their age, gender, and mood.  Understanding this can help refine promotions on a location-by-location basis.

You can create the content for the digital displays within ECS5 to include videos, animations, real time price integration and high-resolution images to draw attention to sales, promotions, or particular products.

How Does This Technology Provide High ROI?

These eye-catching wide format screens and shelf edge strips are cost-effective and can help provide a high ROI in the following ways:

• Eye-catching displays: You can create eye-catching displays using video, animations, and high-resolution images that get the attention of customers, which leads to more purchases.
• Create and implement displays within ECS5: Using ECS5, you can easily design and implement the displays yourself without involving a third-party designer. Working with a third-party to create content for digital displays comes with a higher cost and it may quickly become outdated with no way for you to change it.
• Integrate these displays into ECS5: ECS5 is an all-in-one, cloud-based software solution that allows for the design and management of print and digital signage from one intuitive dashboard. Managing and implementing these displays into ECS5 keeps the management of your communications within one solution instead of paying for multiple brittle systems that are less cost-effective and efficient.
• Dynamically change price: Price changes on these digital displays can be made and implemented in seconds to reflect the correct price which helps your bottom line.
• Reduce labor: These digital displays are quick and easy to design and implement, giving employees more time to focus on customer service which can result in more sales and repeat customers.

Manage Digital Signage and Displays with ECS5

ECS5 makes managing digital signage efficient and cost effective.  Within ECS5, you can design digital signage and displays using the Media Manager which allows you to incorporate image files, video content, animations, and more.  The design can then be sent to the screens within your store.

The following are the main benefits of managing your digital signage with ECS5:

• ECS5 integrates planogram and inventory information as well as the management of digital and print signage.
• The Media Manager can be used to design digital signage and displays and incorporate images, animations, and video content into the displays.
• Content for the digital displays is sent immediately to screens throughout the store.
• You can quickly update digital displays to ensure accuracy and capitalize on market trends to get ahead of the competition.
• You will save time and money creating and implementing digital signage and displays yourself with no need to work with a third party.

Retail stores that become early adopters of this technology can experience a high ROI in a matter of weeks.  Our new LCD wide format screens and shelf edge strips allow you to create dynamic digital displays within the aisles of your store that are sure to grab the attention of your customers.

Contact ECS Global to learn more.